Earlier this summer a light-hearted piece of 'news' was covered in one of the national papers. A study had been made of top locations hashtagged in Instagram posts, creating alternative “must see” places to the UK's more traditional landmarks.
A new list is emerging of favourite places to visit and capture on camera that includes bars, bridges, tunnels and shops. It's probably no surprise that London is in the top twenty list several times, followed by Manchester, with three locations in the top twenty.
What is surprising however, is that SE1 is in the Top 20 not once, not twice but three times! Is our neighbourhood frequented by uncommonly busy Instagram users or just that in this neck of the woods we have unusually interesting, weird and wonderful locations that make incredible backdrops to selfie photos?
Number 5 in the national list is the tunnel at Leake Street, adorned with ever-changing murals and graffiti art, and once made famous by early Banksy art works in 2008. Leake Street which stretches from York Road to Lower Marsh is, for 300 metres, a pedestrian-only tunnel beneath one end of Waterloo station. Waves and waves of artists, illustrators and vandals have set this hidden passageway ablaze with colour and street art.
It has, at the time of counting, amassed a seriously high number of hashtags: 35,596.
Number 7 in the charts is also at Waterloo but at this this venue you can sit back and relax with a cocktail or glass of champagne while you take photos and share with friends. “Tonight Josephine” is packed with pink neon signs, one of which has proved hugely popular as a backdrop to a selfie, and reads 'Well Behaved Women Don’t Make History’. The décor is fun and feminine and the vibe is set with the flick of a switch that illuminates pink neon fingers crossing and other suggestive or motivational messages.
With 9,987 hashtags “Tonight Josephine” has comfortably earned its place as one of the country's popular destinations.
The third and final inclusion in the top twenty from our south London community is Sugarhouse Studios in Bermondsey. The former school building, the studios are now home to artists and craftspeople run by Assemble, a collective set up in 2010.
Clocking up 2,658 Instagram hashtags it's the striking handmade concrete tiles in pale shades that draw the crowds. But if you are considering visiting it yourself you should hurry as the property is soon to be developed, knocked down and replaced by new houses.
If you know any local venue contenders for future Top 20 lists, remember to hashtag your post when you share it and let's see what makes next year's favourite Insta-Landmark list.
Are you looking for property in the SE1 area? If you're looking to sell or buy property in Lambeth, London Bridge, Bermondsey, Southwark or Borough, contact local SE1 estate agents Williams Lynch.